US goes to the movies, even as Netflix grows

Marketers seek cross-platform insights and rich audience segments from real-world behaviors that indicate an affinity for particular product categories, brands, and services. Dividing large audiences into...

23% mobile phones "accidentally on" during take off

"Please set your portable electronic devices, including any mobile phones, to flight mode," boomed the Flight Service Manager as she rushed past my seat. This was...

Geospatial AI for Programmatic

This is the busiest time of the year, so it’s taken me a few weeks to process and reflect upon all of the events that...

How precisely accurate is your geo-intelligence ?

Location data is an important source of real-world context and geo-insights for many industry verticals. Market research pundits are projecting USD $20 Billion will be spent...

Ventures of Venture Capitalists - SF Bay Area

Mobile marketers analyze billions of anonymized and aggregated mobile location signals or geo-cookies each day to understand why people are where they are and what is...