Don't Be That Marketing Agency

Did your team recently overlook an opportunity to refine targeting for your client's brand campaigns? Did you spray and pray instead of using accurately segmented, visits-based...

Making our malls great again with data

The shopping mall is ingrained in our culture. American families would look forward to fun weekend outings at the local shopping mall. Malls offered exciting new...

US goes to the movies, even as Netflix grows

Marketers seek cross-platform insights and rich audience segments from real-world behaviors that indicate an affinity for particular product categories, brands, and services. Dividing large audiences into...

23% mobile phones "accidentally on" during take off

"Please set your portable electronic devices, including any mobile phones, to flight mode," boomed the Flight Service Manager as she rushed past my seat. This was...

Geospatial AI for Programmatic

This is the busiest time of the year, so it’s taken me a few weeks to process and reflect upon all of the events that...